A photo helps reinforce that there’s a real person with thoughts and emotions-not a robot-behind your business. Include a photoĪdd a headshot to your email signature or in the body of the email.
Act like you’re sending the email to a friend by writing a subject line like, “ Are you free this week?” or using merge fields for “ Hey !” 4. Your subject line introduces the content of your email, so one that sounds like personal correspondence has a good chance of being opened. Use a subject line you’d send to a friend Automation simply takes that message and scales it to reach a much larger group. Use conversational language in automated emails, the way you would if you were talking or writing to a single client. A representative will contact you within two business days”? The answer is no,so don’t write that. If they asked you to send information about your business, would you respond with, “Your inquiry has been received.
Picture yourself face-to-face with a potential client. Send them for more sensitive emails, like a referral request, or impress the client with attentive service by personally asking about their satisfaction with your product or service. Using automation software, you can schedule these messages to interrupt business-as-usual communication.
Drop picture and brand heavy emails for regular old text, and use merge fields (fields you can use in the software to personalize things like location, preferences, etc.) to address people by name. Stand out in an inbox by occasionally sending automated emails from you or a staff member, not your business.
Send some emails from you, not your businessĬlients are used to seeing branded emails sent from your business (and every business) that contain logos and marketing messages. In this webinar recap, Keap’s Small Business Growth Expert, Jack Smithson, goes over just a few ways to personalize your email marketing: Add a Personal Touch 1. Follow these tips for writing personalized emails that, although automated, still feel like they were written from you to your client. People like to buy from people, not from companies. To help automated emails sound like they all came from you, use these twenty personalization best practices in your email campaigns. Plus, automation can actually make emails feel more personal, as software ensures that you send the right message to the right customer at the right time, every time. However, with the rise of email automation, personalized email marketing is more accessible than ever.Įmail automation software helps you respond quickly to inquiries, introduce your business to newcomers, and consistently communicate with prospects over weeks or months to nurture a lead into a sale. When you consider that 74% of marketing leaders struggle to scale their personalization efforts, this tactic may seem out of reach for entrepreneurs and small businesses who have even more limited resources.
Take, for instance, this example of a personalized marketing campaign that takes full advantage of their customer’s information to make a direct connection. In fact, two-thirds of customers now expect companies to understand their unique wants and needs. And this customized marketing approach has quickly become an expectation, rather than a new technique. Email personalization means including specific customer details and tailored content in email correspondence.